I can’t believe The Makeup Show has come and gone, it’s always such a great time and I wish it could last more than 2 days. Seeing so many industry friends and being surrounded by beauty is absolutely the life I love to live. This year the show was held at a new venue, had a few new vendors, and tons seminars and workshops for education.
To start the day press (bloggers, journalists, influencers, etc.) were invited to a preview hosted by none other than James Vincent! It’s always a joy to hear him speak on the industry because you can tell he is very passionate about his role with TMS and in the beauty world. During the preview we received updated about The Makeup Show related to sponsors, keynote speakers, product launches, and events to look forward to. One of the major highlights of the preview is going through each product in the gift bag and hearing commentary and tips on how to use each item.
The location for the show this year definitely fit the aesthetic for the industry. The neighborhood gives this warehouse district vibe and there are tons of art events going on at other venues so I totally see why the switch was made to the Revel Fulton Market. However, all weekend I couldn’t help but feeling like something was off about the space. The seminars and workshops were held in the midst of the shopping and walking and gazing which created tons of congestion. I’m sure the venue was larger based on square footage but the floor lay out made it feel tight. I think this venue may take some getting used to as far figuring out how to navigate the space without feeling smothered.
This year The Makeup Show invited Anastasia Beverly Hills and Kat Von D to be a part of the fun. In addition to all the brands that were present, NYX was pretty refreshing as it’s typically not considered a brand for makeup artists but more for consumers. You could tell attendees were excited about all three brands because their lines never ended! Everyone loves The Makeup Show for great deals on beauty staples and new products, there were quality eyeshadows on site for as low as $2, you can’t beat that! Besides products, tools are the next hot ticket item from Crown Brush, Bdellium Tools, Make Up For Ever, Frends, Nigel’s, etc. there were tons of brush, bag, cleanser, and disposable options. Literally something for everyone.
I purchased quite a few things and that post is on its way. In the meantime, get into the beauty that is my gift bag courtesy of The Makeup Show Chicago and its’ sponsors! Major major hook up within this gift bag, many things I had on my wishlist for quite a while and plenty of things to test out and share here!